title - D & W


The Drake and Wrigley Hardware Journal has become ubiquitous in architect's libraries and throughout the building industry in New Zealand since its release in 1994.

As this was to be the primary piece of marketing collateral, and their position was to reflect their high quality of production and attention to detail, it was necessary to produce a high quality document, albeit economically.

A totally flexible format was also required allowing further pages to be added without difficulty or cost.

For economy, all the content pages were printed with common 2-colour plates, with changing content only being in the black plate. The only 4-colour work is in the dividers and the cover. The overall impression is of a full colour publication.

Pro Design featured the new catalogue with a cover story in February 1995.

client: Drake & Wrigley.
overall design and art direction: Stephen Canning.
co-designers and production: Andrew Gurr Design.
photography: Gisela Lange.
print: Vision Print.

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