Sometimes just a few key elements are all that's needed to establish
an identity, and I prefer to leave them raw rather than over-designed.
When it came to The Boiler Room, an interior
design store which, among other things, repurposes industrial furniture
and fittings for modern interiors, it was easy to draw inspiration
from the product.
The metallic blue and yellow colour scheme drew directly from
colours used in the industrial equipment around the workshop.
The typeface Conduit was an obvious choice - designer Mark van
Bronkhorst describes his face as "...the kind of lettering
you might find on boilers, assembly diagrams and dessicant packets..."
So here was a perfect opportunity to use this popular - often
misused - typeface, in a vernacular context.
design and art direction: Stephen