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1995 was a good year for print budgets. For this project I had
the opportunity to sit in with (at that time) Saatchi's creatives
Matt Simpkins and James Mok to concept a series of print objects
for a Levis pitch.
This culminated in a series of insert pieces such as the "Dress-o-Matic" -
retro with attitude - for locally distributed magazines.
agency: Saatchi & Saatchi.
art
director: James Mok.
copywriter: Matt
Simpkins.
design: Stephen
Canning.
photography: Steve
Rood.
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